iMEASURE FITNESS INTERNET PRIVACY POLICY

You Your privacy is extremely important to iMeasure Fitness and we understand that health is a very personal and private subject. iMeasure Fitness's goal is to be your source of health information and health-related e-commerce on the Internet - a source that you trust and come to depend upon. iMeasure Fitness wants you to feel comfortable whenever you visit this Site, use its contents or services, or order products. The following comprises iMeasure Fitness's Internet Privacy Policy:

1. Personal Information iMeasure Fitness Collects
2. How iMeasure Fitness Uses Your Personal Information
3. Personal Information iMeasure Fitness Discloses
4. Your Privacy Choices
5. iMeasure Fitness's Security Practices and Procedures
6. Updates, Changes and Contacting iMeasure Fitness

ANY INFORMATION (INCLUDING BUT NOT LIMITED TO, PERSONAL AND MEDICAL INFORMATION) THAT YOU REVEAL IN A FORUM AT THIS SITE IS NOT SUBJECT TO THIS POLICY. SUCH INFORMATION MAY BE VIEWED BY THIRD PARTIES NOT RELATED TO iMEASURE FITNESS AND MAY BE USED BY SUCH THIRD PARTIES TO CONTACT YOU OR FOR UNAUTHORIZED PURPOSES. iMEASURE FITNESS DISCLAIMS ANY AND ALL RESPONSIBILITY AND LIABILITY FOR THE PRIVACY PRACTICES AT OTHER THIRD PARTY WEB SITES. IF YOU LINK TO A THIRD PARTY WEB SITE FROM THIS SITE, ANY INFORMATION YOU REVEAL AT THAT SITE IS NOT SUBJECT TO THIS POLICY AND YOU SHOULD CONSULT THE PRIVACY POLICIES AT EACH SITE YOU VISIT.

1. Personal Information iMeasure Fitness Collects.

iMeasure Fitness's web server recognizes the IP address of your domain name, but does not associate your IP address to your personal information. An IP address is a number automatically assigned to your computer each time you access the Internet. All computer identification and communication on the Internet is conducted using IP addresses. iMeasure Fitness collects IP addresses in order to facilitate system administration, report aggregate information to licensors, sponsors, advertisers, and suppliers, and to conduct Site analysis. Notwithstanding the foregoing, iMeasure Fitness may associate your IP address with your e-mail address to identify you if you refuse to comply with iMeasure Fitness's Web Site User Agreement, and to identify you if you threaten this Site, its users or others. IF YOU SEND iMEASURE FITNESS E-MAIL, SUBSCRIBE TO A NEWSLETTER, OR ORDER PRODUCTS FROM THIS SITE, iMEASURE FITNESS WILL HAVE YOUR E-MAIL ADDRESS AT THIS SITE. iMeasure Fitness uses "cookies" to personalize the Site for you and to collect aggregate information about site usage by all users. A cookie is a text file that this Site transfers to your computer's hard disk for record keeping purposes. The cookie assigns a random, unique number to your computer. We do NOT use this cookie to collect or store personally identifiable information about you. The Site uses cookies during your interactive on-line session to deliver content specific to your interests and to avoid repeatedly showing you the same advertisement or other message. iMeasure Fitness's log files only contain data reporting the areas of the Site that you visit along with the cookie information. iMeasure Fitness's sponsors, licensors, suppliers or advertisers may also use cookies when you select their link from this Site. Any information that iMeasure Fitness collects and stores using cookies is solely for internal use and will not be sold, rented, leased, exchanged or given to other third parties. iMEASURE FITNESS IS UNABLE TO AND HEREBY DISCLAIMS ANY THIRD PARTY'S USE OF COOKIES AND THE MANAGEMENT OF THE INFORMATION THEY GATHER. iMeasure Fitness does not intend to collect any information from children or minors. In the event iMeasure Fitness learns that it has inadvertently collected information from a child or minor under the age of eighteen (18), any and all such information will be promptly deleted from iMeasure Fitness's systems. You may request delivery of services, communications or products to your e-mail address or, in some cases, to a valid U.S. postal address.

2. How iMeasure Fitness Uses Your Personal Information.

iMeasure Fitness only uses your personal information to provide you with the services, communications, or products that you have requested or as otherwise described in this Policy. In the event you request a service, communication, or product either from iMeasure Fitness or a third party at the Site, and such service, communication, or product requires the disclosure of personal information to complete the transaction, iMeasure Fitness will tell you beforehand and provide you an opportunity to affirmatively opt in, prior to transferring the personal information and proceeding with the delivery of your requested service, communication, or product. With respect to e-commerce or e-healthcare transactions, iMeasure Fitness may store your personal information to verify the transaction for customer service and accounting reasons and may use this information to personalize your future experiences at this Site. iMeasure Fitness will not use your personal information to contact you for any other purpose, unless necessary for the enforcement of this Policy or the Web Site User Agreement. In addition, iMeasure Fitness may also share certain unidentifiable portions of your personal information, in aggregate form, with other third parties. If you purchase an item through iMeasure Fitness's Health and Fitness Store and/or Gift Shop then a third-party bank requests information from you on the order form, including but not limited to, your name, shipping address, credit card number and expiration date. This information is used for billing purposes and to fill your order. If [Bank] encounters a problem while filling your order, this contact information will be used to notify you.

3. Personal Information iMeasure Fitness Discloses.

Except as otherwise provided herein, iMeasure Fitness will not disclose any personal information it gathers about you that could be used to identify or contact you. Any of your personal information that iMeasure Fitness does provide to third parties will be treated in accordance with the terms of this Policy and subject to an agreement entered into by and between iMeasure Fitness and any such third party. In addition, in the following limited circumstances, iMeasure Fitness may release your personal information to third parties: 1) to comply with valid legal requirements such as a law, regulation, subpoena or court order; or 2) in special cases such as a threat of physical harm to you or others. iMeasure Fitness may also provide your personal information to third parties, such as licensors, sponsors, advertisers, and suppliers at this Site, where it is necessary for them to provide iMeasure Fitness with products and services related to better operation and maintenance of this Site. By entering into an agreement with such third parties, iMeasure Fitness attempts to prevent further dissemination and disclosure of your personal information. Notwithstanding the foregoing, from time to time, iMeasure Fitness may provide to third parties information about you which does not allow you to be identified or contacted. If you obtain dial-up access to this Site from an independent Internet service provider ("ISP"), the ISP may have information relating to you, which can be connected with information you provide at this Site. Please check the privacy policy of your ISP, or any other company that provides content, service or products to you, as to how it uses your information.

4. Your Privacy Choices.

You may request iMeasure Fitness to remove your personal information from its secure databases and servers at any time by contacting iMeasure Fitness at the addresses provided hereunder in Updates, Changes and Contacting iMeasure Fitness. In addition, upon reasonable notice, you may request to see any personal information iMeasure Fitness may have stored about you and make any corrections, as necessary. If you request e-mails or subscribe to a newsletter, you may UNSUBSCRIBE at any time by notifying iMeasure Fitness at the addresses provided hereunder in _________________________________.

5. iMeasure Fitness's Security Practices and Procedures.

iMeasure Fitness wants your personal information to remain as secure as reasonably possible. Hence, we have taken several measures to protect your information from loss, misuse or alteration, by using a combination of administrative procedures, physical, and technical safeguards. With respect to technical safeguards, iMeasure Fitness uses a Secure Socket Layer protocol connection ("SSL"), to help ensure the integrity and privacy of the personal information you provide to iMeasure Fitness via the Internet. All transactions involving sensitive information such as your credit/debit card number are conducted using a SSL connection. This connection provides increased security of your information as it is transmitted to our website. iMeasure Fitness stores your personal information on a separate server where your user password is encrypted and stored in a database. This server and database are located in a physically secured area. In addition, access to personal information is controlled by authentication. On the administrative side, only authorized iMeasure Fitness employees are permitted access to your personal information, strictly on a "need to know basis." In addition, all iMeasure Fitness employees must abide by and sign a copy of iMeasure Fitness's privacy and confidentiality policies. When iMeasure Fitness deals with third parties, iMeasure Fitness and the third party must enter into an agreement and only authorized employees of the third party are permitted access to your personal information on a "need to know basis." Any iMeasure Fitness or third party employee who violates such policies is subject to disciplinary action, which may result in termination.

6. Updates, Changes, and Contacting iMeasure Fitness.

If you have any questions or suggestions with respect to this Policy, or if you wish to contact iMeasure Fitness to delete, modify, or show you the personal information we have stored about you, you may send e-mail or a letter delivered by first class U.S. Mail, postage prepaid to the following addresses:

privacy@iMeasure.com

iMeasure
Attn: Director of Information Compliance Management
151 Rutledge Road
Belmont, MA 02478

Issued: December 14, 2006
Last Revised: January 10, 2007